Selling the lifestyle: An Atlanta apparel company gives young riders a chance to display their equestrian interest unabashedly
447viewsBY LIZ CRUMBLY Editor When Nicci Kirby, owner of Southern Equestrian apparel company, looked around a horse show in Atlanta last summer, she noticed something odd: most of the young people were wearing brand-emblazoned clothing, but the brands didn’t represent anything remotely horsey. Salt Life, Simply Southern and Southern Marsh made frequent appearances, but those … Read more